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California State University, Dominguez Hills - Fall 2012 | ||
Section 18 | ||
 | Good To Great - Why Some Companies Make The Leap... And Others Don't (1st Edition) by Jim Collins Hardcover, 400 Pages, Published 2001 ISBN-10: 0-06-662099-6 / 0066620996 ISBN-13: 978-0-06-662099-2 / 9780066620992 The Challenge:Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can | |