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Pepperdine University - Summer 2012 | ||
Section 20 | ||
 | Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (1st Edition) by Dave Kerpen Paperback, 272 Pages, Published 2011 ISBN-10: 0-07-176234-5 / 0071762345 ISBN-13: 978-0-07-176234-2 / 9780071762342 The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friendâs recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel fartherâand fasterâthan ever before. LIkeable | |