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Pepperdine University - Fall 2012 | ||
Section 20 | ||
 | The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling (Updated with a Bonus Chapter, New Techniques, and New Stories) [Third Printing] (2nd Edition) by Annette Simmons, Doug Lipman (Foreword) Paperback, 320 Pages, Published 2006 ISBN-10: 0-465-07807-9 / 0465078079 ISBN-13: 978-0-465-07807-3 / 9780465078073 Nearly everyone responds to a good yarn, and that's precisely the point behind The Story Factor by Annette Simmons. A "collaborative behavior" consultant to public and private organizations, Simmons argues that storytelling may just be the best management tool available to modern business leaders be | |