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Georgetown University - Fall 2012 | ||
Section 20 | ||
 | Kellogg on Marketing (2nd Edition) by Alice M. Tybout (Editor), Bobby J. Calder (Editor), Philip Kotler (Foreword) Hardcover, 448 Pages, Published 2010 ISBN-10: 0-470-58014-3 / 0470580143 ISBN-13: 978-0-470-58014-1 / 9780470580141 The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new | |