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Fashion Institute of Technology - FALL 2010 | ||
Section 701 | ||
 | Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions (304th Edition) by Sue Runyard, Ylva French, Runyard/French (Edit Paperback, 304 Pages, Published 2000 ISBN-10: 0-7425-0407-7 / 0742504077 ISBN-13: 978-0-7425-0407-3 / 9780742504073 Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective | |