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Fontbonne University - Fall '12-'13 | ||
Section 20 | ||
 | Marketing Management: A Strategic Decision-Making Approach (Irwin Marketing) (8th Edition) by John Mullins, Orville C. Walker Paperback, 576 Pages, Published 2012 ISBN-10: 0-07-802879-5 / 0078028795 ISBN-13: 978-0-07-802879-3 / 9780078028793 The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tang | |