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Pepperdine University - Summer 2012 | ||
Section 21 | ||
 | Marketing Management (14th Edition) by Philip T. Kotler, Kevin Lane Keller Hardcover, 816 Pages, Published 2011 ISBN-10: 0-13-210292-7 / 0132102927 ISBN-13: 978-0-13-210292-6 / 9780132102926 Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. R | |