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Montclair State University - SUMMER 2012 | ||
Section 21 | ||
 | Global Marketing: Foreign Entry, Local Marketing, and Global Management (5th Edition) by Johny K. Johansson Hardcover, 672 Pages, Published 2008 ISBN-10: 0-07-338101-2 / 0073381012 ISBN-13: 978-0-07-338101-5 / 9780073381015 Johanssonâs Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. | |