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Montclair State University - SUMMER 2012 | ||
Section 22 | ||
 | Ghemawat: Strategy Business Landsc_3 (3rd Edition) by Pankaj E. Ghemawat Paperback, 192 Pages, Published 2009 ISBN-10: 0-13-601555-7 / 0136015557 ISBN-13: 978-0-13-601555-0 / 9780136015550 KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive ad | |