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Alabama State University - Fall 2012 | |||||
Section 01 | |||||
 | M: Advertising with Connect Plus (1st Edition) by William F. Arens, Michael F. Weigold, Christian Arens, David Schaefer Paperback, 498 Pages, Published 2011 ISBN-10: 0-07-748421-5 / 0077484215 ISBN-13: 978-0-07-748421-7 / 9780077484217 Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to prese This is a bundle of: | ||||
