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Fashion Institute of Technology - FALL 2010 | ||
Section 59A | ||
 | A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century (Reprint Edition) by Scott Bedbury, Stephen Fenichell, Fenichell Bedbury Paperback, 240 Pages, Published 2003 ISBN-10: 0-14-200190-2 / 0142001902 ISBN-13: 978-0-14-200190-5 / 9780142001905 What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their r | |