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University of Mobile - Fall 2012

Textbooks for Course BA 319

Section 01

      
Business Analytics ()
by James R. Evans, Joel R. Evans
Paperback, 688 Pages, Published

ISBN-10: 0-13-295061-8        / 0132950618

ISBN-13: 978-0-13-295061-9 / 9780132950619

A balanced, holistic approach to understanding business analytics.   This book provides readers with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows readers how to apply basic business analytics tools in a spreadshee


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