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University of Alaska Fairbanks - Fall 2012 | ||
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 | Contemporary Marketing (15th Edition) by Louis E. Boone, David L. Kurtz Hardcover, 800 Pages, Published 2011 ISBN-10: 1-111-22178-2 / 1111221782 ISBN-13: 978-1-111-22178-2 / 9781111221782 CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the | |