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Arizona State University - Summer 2012 | ||
Section 40781 | ||
Marketing: Defined, Explained, Applied (2nd Edition) by Michael P. Levens Paperback, 384 Pages, Published 2011 ISBN-10: 0-13-217715-3 / 0132177153 ISBN-13: 978-0-13-217715-3 / 9780132177153 A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key |