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Arizona State University - Summer 2012 | ||
Section 45193 | ||
 | Creating Breakthrough Products: Innovation from Product Planning to Program Approval (1st Edition) by Jonathan M. Cagan, Craig M. Vogel, Bruce (Fwd) Nussbaum Hardcover, 336 Pages, Published 2001 ISBN-10: 0-13-969694-6 / 0139696946 ISBN-13: 978-0-13-969694-7 / 9780139696947 Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous succe | |