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Farmingdale State College (SUNY) - SPRING 2011 | ||
Section 202 | ||
 | How to Advertise: Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition) (3rd Edition) by Kenneth Roman, Jane Maas, Martin Nisenholtz Paperback, 288 Pages, Published 2005 ISBN-10: 0-312-34021-4 / 0312340214 ISBN-13: 978-0-312-34021-6 / 9780312340216 "How to Advertise" is a continuous classic--a font of time-tested, practical guidance about making brand marketing come alive, with a refreshing flow of new ideas relevant to the worlds of interactivity and integration. Roman, Maas, and Nisenholtz have brought together business wisdom and contempora | |