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Arizona State University - Summer 2012 | ||
Section 46337 | ||
 | Essentials of Marketing (7th Edition) by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel Paperback, 672 Pages, Published 2011 ISBN-10: 0-538-47834-9 / 0538478349 ISBN-13: 978-0-538-47834-2 / 9780538478342 Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that en | |