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Arizona State University - Summer 2012 | ||
Section 46093 | ||
 | Market Opportunity Analysis: Text and Cases (1st Edition) by Robert E. Stevens, Philip K. Sherwood, John Paul Dunn, David L. Loudon Hardcover, 276 Pages, Published 2006 ISBN-10: 0-7890-2418-7 / 0789024187 ISBN-13: 978-0-7890-2418-3 / 9780789024183 The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new produ | |