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Arizona State University - Fall 2012 | ||
Section 87320 | ||
 | The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance by Marshall Fisher, Ananth Raman Hardcover, 272 Pages, Published 2010 ISBN-10: 1-4221-1057-5 / 1422110575 ISBN-13: 978-1-4221-1057-7 / 9781422110577 Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overst | |