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Ferris State University - SPRING 2011

Textbooks for Course MMBA 612

Section VL1

      
The Balanced Scorecard: Translating Strategy into Action ()
by Robert Steven Kaplan, David P. Norton, Norton Kaplan
Hardcover, 336 Pages, Published

ISBN-10: 0-87584-651-3        / 0875846513

ISBN-13: 978-0-87584-651-4 / 9780875846514

Book DescriptionHere is the book-by the recognized architects of the Balanced Scorecard that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can chann


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