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J. Sargeant Reynolds Community College - Parham Road / Western Ca - FALL 2010

Textbooks for Course MKT 216

Section 01HP

      
Retail Management - A Strategic Approach (10th, Tenth Edition) - By Berman & Evans ()
by Barry R. Berman, Joel R. Evans, Berman/Evans
Hardcover, 704 Pages, Published

ISBN-10: 0-13-187016-5        / 0131870165

ISBN-13: 978-0-13-187016-1 / 9780131870161

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situatio


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