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Mesa Community College - Fall 2012 | ||
Section 29974 | ||
 | Merchandising:Theory, Principles, and Practice (3rd Edition) by Grace I. Kunz Paperback, 518 Pages, Published 2009 ISBN-10: 1-56367-826-8 / 1563678268 ISBN-13: 978-1-56367-826-4 / 9781563678264 With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includ | |