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Northern Arizona University - Fall 2012

Textbooks for Course HA 415

Section 1865

      
Revenue Management: Hard-Core Tactics for Market Domination ()
by Robert G. Cross
Paperback, 288 Pages, Published

ISBN-10: 0-7679-0033-2        / 0767900332

ISBN-13: 978-0-7679-0033-1 / 9780767900331

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-break


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