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Paradise Valley Community College - Fall 2012

Textbooks for Course MKT 110

Section 41169

      
Social Media Marketing: A Strategic Approach ()
by Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher, Barker/Barkerbormann/Neher
Paperback, 400 Pages, Published

ISBN-10: 0-538-48087-4        / 0538480874

ISBN-13: 978-0-538-48087-1 / 9780538480871

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative l


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