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Paradise Valley Community College - Fall 2012 | ||
Section 41169 | ||
Social Media Marketing: A Strategic Approach (1st Edition) by Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher, Barker/Barkerbormann/Neher Paperback, 400 Pages, Published 2012 ISBN-10: 0-538-48087-4 / 0538480874 ISBN-13: 978-0-538-48087-1 / 9780538480871 Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative l |