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Scottsdale Community College - Summer I 2012 | ||
Section 14864 | ||
Principles of Marketing (B&W) (10th Edition) by Jeff Tanner (Other Contributor), Mary Anne Raymond, Camille Schuster, John F. Tanner Paperback, 294 Pages, Published 2010 ISBN-10: 0-9823618-2-3 / 0982361823 ISBN-13: 978-0-9823618-2-5 / 9780982361825 Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethic |