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Farmingdale State College (SUNY) - FALL 2010 | ||
Section 001 | ||
 | The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize (1st Edition) by David John Arnold Paperback, 256 Pages, Published 2003 ISBN-10: 0-13-047066-X / 013047066X ISBN-13: 978-0-13-047066-9 / 9780130470669 Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing y | |