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Florida Atlantic University Boca Raton Campus - SPRING 2011 | ||
Section 001 | ||
 | Foundations of Marketing Theory: Toward a General Theory of Marketing (1st Edition) by Shelby D. Hunt Paperback, 328 Pages, Published 2002 ISBN-10: 0-7656-0930-4 / 0765609304 ISBN-13: 978-0-7656-0930-4 / 9780765609304 This is a thoroughly revised and updated edition of Shelby Hunt's classic text on marketing theory. Like its predecessors, this new edition presents a theory of marketing that focuses on the discipline's multiple stakeholders. It develops a practical "tool kit" for developing and analyzing theories | |