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Arkansas State University- Beebe - ASUJ FALL 2012

Textbooks for Course MGMT 4163

Section 60992

      
Effective Small Business Management ()
by Norman M. Scarborough, Thomas W. Zimmerer
Hardcover, 848 Pages, Published

ISBN-10: 0-13-146984-3        / 0131469843

ISBN-13: 978-0-13-146984-6 / 9780131469846

This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular


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