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Arkansas State University-Main Campus - FALL 2012 | ||
Section 001 | ||
Agro-food Marketing (1st Edition) by Daniel I. Padberg, Christopher Ritson, Luis Miguel Albisu, D.I. Padberg (Editor), L. M. (Ed)" Albisu, C. (Ed) Ritson Paperback, 512 Pages, Published 1997 ISBN-10: 0-85199-144-0 / 0851991440 ISBN-13: 978-0-85199-144-3 / 9780851991443 The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA an |