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Arkansas State University-Main Campus - Summer 2012 | ||
Section 1OA | ||
 | Words That Work: It's Not What You Say, It's What People Hear (1st Edition) by Frank I. Luntz Hardcover, 352 Pages, Published 2007 ISBN-10: 1-4013-0259-9 / 1401302599 ISBN-13: 978-1-4013-0259-7 / 9781401302597 The nations premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vo | |