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Arkansas Tech University - Fall 2012 | ||
Section 001 | ||
 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (1st Edition) by W. Chan Kim, Renee Mauborgne Hardcover, 256 Pages, Published 2005 ISBN-10: 1-59139-619-0 / 1591396190 ISBN-13: 978-1-59139-619-2 / 9781591396192 Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Maubo | |