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Arkansas Tech University - Fall 2012 | |||||
Section 001 | |||||
 | Consumer Behavior: Building Marketing Strategy, (12th Edition) by Delbert I. Hawkins, David L. Mothersbaugh Hardcover, 772 Pages, Published 2012 ISBN-10: 0-07-764555-3 / 0077645553 ISBN-13: 978-0-07-764555-7 / 9780077645557 "Consumer Behavior: Building Marketing Strategy" provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the te This is a bundle of: | ||||
