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Arkansas Tech University - Fall 2012 | ||
Section TC1 | ||
Ongoing Crisis Communication: Planning, Managing, and Responding (3rd Edition) by Dr. W. (William) Timothy (Tim) Coombs (Editor), W. Timmothy Coombs Paperback, 248 Pages, Published 2011 ISBN-10: 1-4129-8310-X / 141298310X ISBN-13: 978-1-4129-8310-5 / 9781412983105 Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis |