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John Brown University - Undergraduate Fall 2012 | ||
Section 01 | ||
 | The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Reprint Edition) by Clotaire Rapaille Paperback, 224 Pages, Published 2007 ISBN-10: 0-7679-2057-0 / 0767920570 ISBN-13: 978-0-7679-2057-5 / 9780767920575 Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve pr | |