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Pulaski Technical College - Fall 2012 | ||
Section 01 | ||
 | Introduction to Mass Communication: Media Literacy and Culture (7th Edition) by Stanley J. Baran, Mcgraw-Hill Paperback, 512 Pages, Published 2011 ISBN-10: 0-07-352615-0 / 0073526150 ISBN-13: 978-0-07-352615-7 / 9780073526157 This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are | |