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University Of Arkansas At Fayetteville - Spring 2012 | ||
Section 001 | ||
 | Destination Brands, Third Edition: Managing Place Reputation (3rd Edition) by Nigel Morgan, Annette Pritchard, Roger. Morgan Pride Paperback, 392 Pages, Published 2011 ISBN-10: 0-08-096930-5 / 0080969305 ISBN-13: 978-0-08-096930-5 / 9780080969305 This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses | |