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University Of Arkansas At Fayetteville - Spring 2012 | ||
Section 001 | ||
 | Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Hardcover, 288 Pages, Published 2010 ISBN-10: 0-06-171470-4 / 0061714704 ISBN-13: 978-0-06-171470-2 / 9780061714702 What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convinc | |