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University Of Arkansas At Fayetteville - Spring 2012

Textbooks for Course MEPH 5911

Section 001

      
The Human Side of Managing Technological Innovation: A Collection of Readings ()
by Ralph Katz (Editor), Yehuda Katz
Paperback, 752 Pages, Published

ISBN-10: 0-19-513531-8        / 0195135318

ISBN-13: 978-0-19-513531-2 / 9780195135312

Organizations competing in today's rapidly changing technological markets are faced with the challenges of "dualism"--operating efficiently in the present while innovating effectively for the future. Managers and leaders within these organizations not only have to focus on current market success and


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