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University Of Arkansas At Fayetteville - Fall 2012 | ||
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 | Persuasion: Theory and Research (Current Communication: An Advanced Text) (2nd Edition) by Daniel J. O'keefe, Daniel J. Keefe, O#X2032 Paperback, 384 Pages, Published 2002 ISBN-10: 0-7619-2539-2 / 0761925392 ISBN-13: 978-0-7619-2539-2 / 9780761925392 If you're searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion. Written in an accessible style that assumes no special technical background in research methods, this volume offers a comprehensive and critical treatment of theory and re | |