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University Of Arkansas At Fayetteville - Fall 2012

Textbooks for Course HESC 3013

Section 001

      
Fashion Marketing: Theory, Principles, & Practice ()
by Marianne C. Bickle, Rayhané Sanders (Editor)
Paperback, 352 Pages, Published

ISBN-10: 1-56367-738-5        / 1563677385

ISBN-13: 978-1-56367-738-0 / 9781563677380

Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes


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