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University Of Arkansas At Fayetteville - Summer 2012 | ||
Section 012 | ||
 | Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (3rd Edition) by Gordon S. Linoff, Michael J. Berry Paperback, 888 Pages, Published 2011 ISBN-10: 0-470-65093-1 / 0470650931 ISBN-13: 978-0-470-65093-6 / 9780470650936 The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern | |