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Brandman University - Summer 2012 (Starts 6/25) | ||
Section 2801 | ||
 | Management Strategy: Achieving Sustained Competitive Advantage (Irwin Management) (2nd Edition) by Professor Alfred A. Marcus, Alfred Allen Marcus Paperback, 256 Pages, Published 2009 ISBN-10: 0-07-813712-8 / 0078137128 ISBN-13: 978-0-07-813712-9 / 9780078137129 "Management Strategy: Achieving Sustained Competitive Advantage, 2e" by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations. The text focuses on how making w | |