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California Lutheran University - Summer Term 2012 | ||
Section 01 | ||
 | Message Matters: Succeeding at the Crossroads of Mission and Market by Rebecca K. Leet Paperback, 160 Pages, Published 2007 ISBN-10: 0-940069-63-6 / 0940069636 ISBN-13: 978-0-940069-63-3 / 9780940069633 It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at | |