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California Lutheran University - 2012 OL MBA Term 1 | ||
Section OL | ||
 | Behavioral Finance: Psychology, Decision-Making, and Markets (1st Edition) by Lucy F. Ackert, Richard Deaves Phd, Ackert/Deaves Hardcover, 432 Pages, Published 2009 ISBN-10: 0-324-66117-7 / 0324661177 ISBN-13: 978-0-324-66117-0 / 9780324661170 Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human beha | |