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California State University, Bakersfield - FALL 2012 | ||
Section 01 | ||
 | The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (1st Edition) by Carol S. Pearson, Margaret Mark, Mcgraw-Hill Education Hardcover, 400 Pages, Published 2001 ISBN-10: 0-07-136415-3 / 0071364153 ISBN-13: 978-0-07-136415-7 / 9780071364157 This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit t | |