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California State University, Dominguez Hills - Fall 2012 | ||
Section 01 | ||
 | Advertising Media Planning, Seventh Edition (Marketing/Sales/Adv & Promo) (7th Edition) by Jack Zanville Sissors, Roger B. Baron, David L. Smith (Foreword), Advertising Media Planning Hardcover, 496 Pages, Published 2010 ISBN-10: 0-07-170312-8 / 0071703128 ISBN-13: 978-0-07-170312-3 / 9780071703123 The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Adverti | |