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California State University, Dominguez Hills - Fall 2012 | ||
Section 01 | ||
 | Public Relations Cases (7th Edition) by Jerry A. Hendrix, Darrell C. Hayes Paperback, 464 Pages, Published 2006 ISBN-10: 0-495-05028-8 / 0495050288 ISBN-13: 978-0-495-05028-5 / 9780495050285 Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the st | |