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California State University, Dominguez Hills - Fall 2012 | ||
Section 01 | ||
 | Corporate Communication (5th Edition) by Paul Argentini Paperback, 288 Pages, Published 2008 ISBN-10: 0-07-337773-2 / 0073377732 ISBN-13: 978-0-07-337773-5 / 9780073377735 Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situatio | |