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California State University, Dominguez Hills - Fall 2012 | ||
Section 01 | ||
 | E-Marketing (5th Edition) by Judy Strauss, Raymond Frost, Adel El-Ansary Paperback, 480 Pages, Published 2008 ISBN-10: 0-13-615440-9 / 0136154409 ISBN-13: 978-0-13-615440-2 / 9780136154402 The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and i | |