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California State University, Dominguez Hills - Summer 2012 | ||
Section 41.1 | ||
 | Riding The Waves of Culture: Understanding Diversity in Global Business (2nd Edition) by Fons Trompenaars, Charles Hampdenturner, Alfons Trompenaars, Gerald Appel Hardcover, 274 Pages, Published 1997 ISBN-10: 0-7863-1125-8 / 0786311258 ISBN-13: 978-0-7863-1125-5 / 9780786311255 As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the | |